Book Description:
A fascinating, research-based look at the impact of social media on businesses and consumers around the world, and what's in store for the future. But just how big has social media become? It is so powerful that it is causing a macro shift in the way we live and conduct business. Socialnomics is an essential book for anyone who wants to understand the implications of social media, and how businesses can tap the power of social media to increase their sales, cut their marketing costs, and reach consumers directly.
Book Description:
Using an unconventional approach, Levinson and Perry cover all the basics of a winning job search campaign. Guerrilla Marketing for Job Hunters includes real-life war stories from successful job hunters and expert tips and tactics from over 100 prominent headhunters. This book covers:
Book Description:
Third culture kids/global nomads have typically interacted with two or more cultures during their developmental years - those years that shape who they are as human beings. As they go about living their normal highly mobile, cross-cultural lives, they have no clue as to how they are being impacted. But one day they have an experience that wakes them up to the fact that they are different from others. This commonly takes place upon repatriation for college or university when they are surrounded mostly by those who have never ventured away from their home country or culture. What results is the feeling of cultural imbalance, not fitting in, inability to connect with their home-country peers. They feel like a "fish out of water" in their own country. This can lead to isolation and depression. Now there is a guide book to help these students understand what takes place in re-entry and/or transition and gives them the tools and strategies they need to not only survive but to thrive in the adjustment. This is the first book written to and for students who have been living outside their "passport" countries but are either returning "home" or transitioning on to another host country for college/university. It addresses the common issues students face when they are making the double transition of not only adjusting to a new life stage but to a cultural change as well. Parents will appreciate the chapter dedicated to how they can come alongside their students, prepare them for the journey and support them throughout this major transition.
Book Description:
Harness social media to land your dream job. For anyone looking for a first job, exploring a career change, or just setting up for future success, social media sites are proven platforms for facilitating connections, demonstrating passions and interests, and ultimately landing the job. Job Searching with Social Media For Dummies enables you to harness the power of the Internet to research and identify job opportunities, and then create a strategy for securing a position.
Book Description:
Instant Interviews turns you into an interview magnet. If you're going to use traditional lead sources like the Internet, classified ads, or job fairs, this book will supercharge their effectiveness. You'll stop waiting for something to happen and start making it happen yourself. Instant Interviews includes 101 easy, proven techniques for getting the only thing that counts in the job jungle—an interview. Get face-to-face with your future using these strategies!
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Book Description:
Just a few years ago, you could upload your resume to one of the top jobs sites, click a few times to apply for some jobs, and consider your job search well underway. Today, that isn't enough. The job market is becoming increasingly competitive. Hiring managers are overwhelmed with applications and are looking at new and different ways to recruit online.
Advancing careers and student learning skills...
Book Description:
There is no book that is more vital to job-hunting than What Color is Your Parachute? It has been honored for nearly 40 years, and the reason it is so popular is because it really, really works! Every year it has more timely and helpful information than the year before, because it is updated for the current job market. People use this book because it helps them find a new direction, change careers, and then move on with life. It teaches ways to find jobs when supposedly there are no jobs, and it provides a step-by-step plan that gives people the edge over other job-hunters.
Book Description:
Blink is about the first two seconds of looking—the decisive glance that knows in an instant. Gladwell campaigns for snap judgments and mind reading with a gift for translating research into splendid storytelling. Building his case with scenes from a marriage, heart attack triage, speed dating, choking on the golf course, selling cars, and military maneuvers, he persuades readers to think small and focus on the meaning of "thin slices" of behavior. The key is to rely on our "adaptive unconscious" that provides us with instant and sophisticated information to warn of danger, read a stranger, or react to a new idea. He underlines studies about autism, facial reading and cardio uptick to urge training that enhances high-stakes decision-making.
Book Description:
In Freakonomics, Levitt argues that many apparent mysteries of everyday life don't need to be so mysterious: they could be illuminated and made even more fascinating by asking the right questions and drawing connections. For example, Levitt traces the drop in violent crime rates to a drop in violent criminals and, digging further, to the Roe v. Wade decision that preempted the existence of some people who would be born to poverty and hardship. Elsewhere, by analyzing data gathered from inner-city Chicago drug-dealing gangs, Levitt outlines a corporate structure much like McDonald's, where the top bosses make great money while scores of underlings make something below minimum wage. And in a section that may alarm or relieve worried parents, Levitt argues that parenting methods don't really matter much and that a backyard swimming pool is much more dangerous than a gun.
Book Description:
Gregg's manual of style, grammar, usage and formatting, specially produced for the University of Phoenix. Spirally bound with foldover page.
Book Description:
The authors offer an entertaining, practical guide to effective communication. Drawing extensively on psychosocial studies on memory, emotion and motivation, their study is couched in terms of "stickiness"—that is, the art of making ideas unforgettable. What makes stories memorable and ensures their spread around the globe? The authors credit six key principles. They illustrate these principles with a host of stories, some familiar and others very funny. Throughout the book, sidebars show how bland messages can be made intriguing.
Book Description:
Malcolm Gladwell poses a provocative question in Outliers: why do some people succeed, living remarkably productive and impactful lives, while so many more never reach their potential? Challenging our cherished belief of the "self-made man," he makes the democratic assertion that superstars don't arise out of nowhere, propelled by genius and talent. Examining the lives of outliers from Mozart to Bill Gates, he builds a convincing case for how successful people rise on a tide of advantages, "some deserved, some not, some earned, some just plain lucky."
Book Description:
"I'm on LinkedIn--Now What???" is regularly referred to as "the bible on LinkedIn" because it was one of the first LinkedIn books in print. At the present time, it is the only LinkedIn book in the third edition. This LinkedIn book is designed to help you get the most out of LinkedIn, which has become the most popular business networking site. It is one of "the big three" in the social networking space, along with Facebook and Twitter.
Book Description:
The best way to understand the dramatic transformation of unknown books into bestsellers, or the rise of teenage smoking, or the phenomena of word of mouth or any number of the other mysterious changes that mark everyday life," writes Malcolm Gladwell, "is to think of them as epidemics. Ideas and products and messages and behaviors spread just like viruses do." Although anyone familiar with the theory of memetics will recognize this concept, Gladwell's The Tipping Point has quite a few interesting twists on the subject. The Tipping Point is one of the most effective books on science for a general audience in ages. It seems inevitable that "tipping point" will soon become one of those ideas that everybody knows—or at least knows by name.